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How SEO Science Helped Walla 10x Their Organic Traffic and Compete with Industry Giants Like Mindbody
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What Walla Does: Fitness Studio Software Built for Boutique Brands
Walla is a modern software platform built specifically for boutique fitness studios - from yoga to Pilates, barre to Lagree. Their solution handles everything from class scheduling to payments and client communication. But as a newer player in a space dominated by legacy giants like Mindbody, Walla struggled to stand out in search results.
With minimal SEO in place and limited visibility, they came to us with one mission: turn SEO into a lead-generating machine.
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The Problem: Competitive Market, Minimal Visibility
When we first partnered with Walla, they were facing a steep uphill battle:
Low traffic and minimal keyword rankings
Organic search brought in just over 1,500 visits per month with most being tied to the brand itself.
Almost no bottom-funnel content
The content that converts was either missing or not optimized.
Stiff competition
They were competing with entrenched players like Mindbody that had years of SEO momentum.
No market-specific targeting
There were no landing pages for niche audiences like yoga studio owners or Pilates instructors, making it hard to rank for those terms.
We knew that to win, we had to play smarter, not louder.
Our Solution: Target Gaps, Own Niches, and Build with Data
Competitive Gap Analysis: Finding SEO Weaknesses in the Giants
We started by analyzing the top-ranking competitors. Despite their authority, we found opportunities:
- Poor keyword targeting
- Thin content on service pages
- Low-quality backlinks and generic blog content
This gave us a clear roadmap: out-optimize, out-content, and out-link the competition with precision. We made it a goal to squeeze the absolute most we could for SEO by leveraging statistical analysis to learn what Google is rewarding for our target keywords.
Building Market-Specific Landing Pages
We created and optimized landing pages for each type of fitness studio Walla serves, including:
- Yoga studio software
- Pilates studio software
- Barre and Lagree studio software
Each page was built with bottom-funnel intent in mind: targeting transactional search terms, answering niche pain points, and highlighting the unique features of Walla’s platform for that audience..
Content Strategy Focused on Conversions
We launched a content development strategy aimed at studio owners looking for alternatives or solutions. These articles targeted more mid-funnel traffic like:
- “What Are the Essentials for Starting a Lagree Studio?”
- “10 Tips to Boost Yoga Studio Growth”
- “Maximizing Profitability: Strategies to Boost Your Fitness Business and Gym”
This helped Walla capture buyers who were actively evaluating software for their studio or looking to improve.
High-Quality Link Building
To boost authority and outperform competitors, we built backlinks through:
- Guest posting on fitness and tech sites
- Industry-relevant press releases
- Resource link outreach to local fitness associations and studio communities
The Results: 10x Growth and a Profitable SEO Channel
The turnaround was fast and impactful:
- +10x Organic Traffic Growth: From 1,500 to over 18,000 monthly visits
- 1,600 Ranking Keywords: Up from just 400 at the start
- Page 1 Rankings: For mission-critical terms like “fitness studio software,” “yoga studio software,” and “Pilates scheduling software”
- Qualified Leads: SEO had become a top-performing acquisition channel
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Business Impact: Outranking the Giants, On Their Own Terms
With strategic SEO in place, Walla:
- Gained visibility in every niche they serve
- Became a recognized alternative to Mindbody and recognized player in the SERPs
- Built a scalable lead gen channel that drives results month after month
More than just traffic, we helped drive high-quality, purchase-intent traffic that converted into real customers.
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Key Takeaways
Study Your Competition Carefully
Even industry giants have SEO blind spots. Exploit them.
Niche Down to Scale Up
Market-specific landing pages unlock search traffic that generic pages never will.
Links Still Matter
High-quality backlinks amplify all of your content and on-page work.
Bottom-Funnel Content Wins
Meet your customer when they’re ready to buy, not just when they’re browsing.
Going from minimal traffic to 10x growth, Walla proves that a smart, focused SEO strategy can help new players outmaneuver even the biggest competitors.
Ready to
Get Started?
We're incredibly selective about who we work with. Our track record of success isn't by chance; it's because we only partner with businesses that we're confident we can make substantial impact for. Here’s how to get started:
Step 1
Book a free Strategy Session. With the results that we’ve achieved for our clients, our calendar tends to fill up pretty quickly. Make your booking now by clicking here.
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Step 2
Show up to the call. We can’t help you if you’re not there with us.
During the call, we'll take a deep dive into your business, where we will:
- Identify where your business is currently, and where you project it to be
- Conduct a thorough audit of your SEO marketing
- Detail how we can help you reach your growth targets
This session is designed to see if you're an ideal fit for our program, and if we can deliver the exceptional results you're after.
Step 3
Sign up for our SEO Science program.
Because of our extensive and personalized SEO process, we only onboard up to 2 clients each month. When the agreement is signed, we hit the ground running, condensing 12 weeks of SEO into the first 4 weeks so we can get results as early as possible.
Your SEO Questions, Answered
If you've been burned before, you're not alone and we get it. That's exactly why our work is guaranteed and our agreements are month-to-month. No long-term contracts, no fine print. We earn your trust through results, not lock-in.
SEO is inherintly a long-term game and so the best results will take a while and must be ramped into over time. However, the way we approach SEO and prioritize action items will bring those results much faster and we always focus on quick wins in the beginning.
We can see very clear and tangible results well within the first 3 months.
Today’s agency model is largely outdated in our opinion and geared towards growing their own company rather than helping the companies they work with. Lackluster results, poor communication, and forced long-term contracts are commonplace.
In contrast, the SEO Science team acts more as an extension of your own team!
We take special interest in our relationship, and align your goals with an effective custom-tailored strategy to reach them. We’re so confident in our ability to help and provide a great experience, our service agreements are month-to-month and you don’t have to pay if you aren’t completely happy. Period.
Fun fact: on average, our client partnerships extend beyond the two-year mark!
Absolutely. Our work is considered “White Hat”, or aligned with Google Search Essentials (formerly Webmaster Guidelines). We just take your SEO several echelons beyond the best practices that most agencies are using. It’s almost as if... we’re cheating somehow!
We’ll set very clear KPIs (key performance indicators) together based on your goals and the current state of your website and SEO. We may want to track the performance of a specific group of landing pages, focus on non-branded keyword rankings, and more.
All of the KPIs will be tracked over time in a customized, accessible report that’s easy to read and walkthrough together.
While we specialize in SEO, we partner with experts in other marketing and related fields. We can connect you with top-notch specialists to address nearly any marketing need, ensuring an effective and collaborative approach.
The minimum monthly retainer for SEO Science is $2,500 USD. Our pricing structure is flexible beyond this point. Depending on the ambitions of your company, the current state of your SEO, and the competitive landscape we may want to explore a few options together. Book an SEO Strategy Session with us to learn more.