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How We Helped Spakinect Boost SEO Visibility and Memberships with Both National and Local SEO
What Spakinect Does: Revolutionizing Good Faith Exams Through Telehealth
Spakinect is a healthcare company offering virtual good faith exams (GFEs), helping medical spas stay compliant by providing legally required exams remotely. Despite being a leader in telehealth for the aesthetic industry, Spakinect struggled with search engine visibility beyond branded queries and needed help reaching medical spas across the U.S.
Their goal: Expand awareness nationally, rank for service-related keywords like “good faith exams,” and drive membership growth by capturing demand from med spas searching for compliant solutions.
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The Problem: No SEO Presence Beyond Brand Terms
Despite their value proposition and operational success, Spakinect’s SEO issues were holding them back:
No national or local rankings
Their site didn’t rank for key industry terms like “virtual good faith exam” or “telehealth for med spas.”
Limited indexed content
Only branded pages were indexed, leaving no room to capture search demand from potential customers.
No scalable landing page strategy
They lacked localized or state-specific content, despite offering services across the U.S.
Our strategy was to establish topical authority and regional relevance while keeping the content medically accurate and legally compliant.
Our Solution: National Authority
+ State-Level Relevance
Optimizing for the Core Service
We began by optimizing the main “Good Faith Exam” service page. The goal was to own the national conversation for terms like:
- “good faith exams”
- “virtual good faith exams”
- “GFE for med spas”
We rewrote content with clear, compliant messaging, optimized various SEO attributes using our science-based Onpage techniques, and strengthened internal linking.
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Local SEO at Scale: State-Specific Landing Pages
Next, we created state-specific landing pages to target localized search terms such as:
- “good faith exams in Texas”
- “California telehealth GFE requirements”
- “how to get a good faith exam in CA”
Each page was custom-tailored to mention state regulations, licensing requirements, and how Spakinect complies, building trust while capturing high-intent searches.
Launching a Content Strategy for Top-Funnel Awareness
To expand their reach and attract broader search traffic, we launched an educational content strategy that focused on Compliance-Related Guides, Operational Topics, and State-Level Content.
This built brand trust and funneled readers back to service pages.
The Results: Increased Visibility, Leads, and Membership Growth
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Our targeted efforts paid off with measurable results:
- +10,000 Organic Clicks from Google
- +110,000 Impressions for industry-relevant keywords
- Position Improvement in average keyword rankings
- +1,200 New Ranking Keywords
- +64 Indexed Pages, including all new state and blog pages
Business Impact: More Qualified Leads, Faster Expansion
Thanks to these SEO improvements:
- Spakinect began consistently receiving qualified leads from med spas searching for virtual GFEs.
- Their service pages now rank nationally and locally, helping them close more memberships.
- The marketing team is using this momentum to launch new landing pages more efficiently, with a scalable SEO foundation in place.
Key Takeaways
Start with Core Services
Optimizing your most important product/service page sets the foundation for everything else.
Scale with Local Relevance
Local/state pages allow you to target more specific, ready-to-convert users.
Don’t Skip Content Strategy
Educational articles not only inform but guide searchers to your solutions.
Track Everything
Keyword growth and page indexing are early indicators of long-term SEO success.
Spakinect’s growth is proof that a focused, scalable SEO strategy can generate results that are aligned with business goals, even in a compliance-heavy industry like telehealth.
Ready to
Get Started?
We're incredibly selective about who we work with. Our track record of success isn't by chance; it's because we only partner with businesses that we're confident we can make substantial impact for. Here’s how to get started:
Step 1
Book a free Strategy Session. With the results that we’ve achieved for our clients, our calendar tends to fill up pretty quickly. Make your booking now by clicking here.
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Step 2
Show up to the call. We can’t help you if you’re not there with us.
During the call, we'll take a deep dive into your business, where we will:
- Identify where your business is currently, and where you project it to be
- Conduct a thorough audit of your SEO marketing
- Detail how we can help you reach your growth targets
This session is designed to see if you're an ideal fit for our program, and if we can deliver the exceptional results you're after.
Step 3
Sign up for our SEO Science program.
Because of our extensive and personalized SEO process, we only onboard up to 2 clients each month. When the agreement is signed, we hit the ground running, condensing 12 weeks of SEO into the first 4 weeks so we can get results as early as possible.
Your SEO Questions, Answered
If you've been burned before, you're not alone and we get it. That's exactly why our work is guaranteed and our agreements are month-to-month. No long-term contracts, no fine print. We earn your trust through results, not lock-in.
SEO is inherintly a long-term game and so the best results will take a while and must be ramped into over time. However, the way we approach SEO and prioritize action items will bring those results much faster and we always focus on quick wins in the beginning.
We can see very clear and tangible results well within the first 3 months.
Today’s agency model is largely outdated in our opinion and geared towards growing their own company rather than helping the companies they work with. Lackluster results, poor communication, and forced long-term contracts are commonplace.
In contrast, the SEO Science team acts more as an extension of your own team!
We take special interest in our relationship, and align your goals with an effective custom-tailored strategy to reach them. We’re so confident in our ability to help and provide a great experience, our service agreements are month-to-month and you don’t have to pay if you aren’t completely happy. Period.
Fun fact: on average, our client partnerships extend beyond the two-year mark!
Absolutely. Our work is considered “White Hat”, or aligned with Google Search Essentials (formerly Webmaster Guidelines). We just take your SEO several echelons beyond the best practices that most agencies are using. It’s almost as if... we’re cheating somehow!
We’ll set very clear KPIs (key performance indicators) together based on your goals and the current state of your website and SEO. We may want to track the performance of a specific group of landing pages, focus on non-branded keyword rankings, and more.
All of the KPIs will be tracked over time in a customized, accessible report that’s easy to read and walkthrough together.
While we specialize in SEO, we partner with experts in other marketing and related fields. We can connect you with top-notch specialists to address nearly any marketing need, ensuring an effective and collaborative approach.
The minimum monthly retainer for SEO Science is $2,500 USD. Our pricing structure is flexible beyond this point. Depending on the ambitions of your company, the current state of your SEO, and the competitive landscape we may want to explore a few options together. Book an SEO Strategy Session with us to learn more.