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How We Helped Perfectly Snug 10x Their Organic Traffic and Go Head-to-Head with Industry Giants
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What Perfectly Snug Does: Smarter Sleep Through Precision Temperature Control
Perfectly Snug is the creator of the world’s first smart mattress topper, a temperature-regulating device that automatically adjusts heating and cooling as you sleep. Sleep quality is health-critical, and their product solves a real problem with cutting-edge innovation.
But while the tech was ahead of the curve, their search presence wasn’t. With no SEO strategy in place and competitors like Eight Sleep and BedJet dominating the SERPs, Perfectly Snug struggled to get visibility with people actively searching for sleep solutions.
The Problem: No SEO Foundation and an Ultra-Competitive Market
At the start of our partnership, Perfectly Snug faced a triple-threat challenge:
No existing SEO strategy
All growth had come from paid and other marketing channels.
Low organic traffic
Despite being in-market, very few people were discovering the product through search.
Massive competition
Well-funded brands like Eight Sleep and BedJet had a stronghold on nearly every relevant keyword.
We needed to build authority, capture demand, and chip away at the competition, without wasting time going head-to-head for keywords we couldn’t win (yet).
Our Solution: Bottom-
Up SEO,Built to Scale
Targeting Low-Competition Keywords for Quick Wins
We started by identifying lower competition, high-intent keywords, the kinds of queries real users were typing in, but the big players were ignoring. Examples included:
- “cooling mattress topper”
- “smart mattress topper”
- “bed gets too hot while sleeping solutions”
- “eight sleep alternatives”
These gave us traction early and helped establish topical relevance in Google’s eyes.
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Building Topical Authority with Content + Optimization
We optimized existing pages, then paired them with highly targeted content that positioned Perfectly Snug as a smart sleep authority. We focused on:
- Addressing common sleep issues (e.g., “how to stop overheating while sleeping”)
- Product-use scenarios
- Comparisons and guides tied to user intent
Every blog post and content piece linked back to product pages, strengthening the site’s semantic structure.
Technical SEO
Cleanup
To ensure nothing blocked visibility, we improved site speed, resolved crawl issues, added schema markup, and ensured proper indexing.
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Gradual Expansion into Competitive Keywords
As the site’s authority grew, we strategically expanded into more competitive queries, including direct product comparisons like:
- “perfectly Snug vs eight sleep”
- “perfectly snug vs bedjet”
This helped Perfectly Snug begin showing up next to the big players, and later on in the campaign, completely outranking them.
The Results: 10x Growth, 4x Keyword Expansion,and High ROI
Within months, Perfectly Snug’s SEO transformation was undeniable:
- +10x Organic Traffic: Explosive growth in non-branded traffic
- 4x Keyword Growth: Dramatic increase in the number of ranking keywords
- Dominance for Product-Relevant Terms: Ranking for bottom-funnel keywords and comparison phrases
- High ROI Channel: SEO became one of the most profitable acquisition channels
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Business Impact: From SEO Experiment to Scalable Growth Engine
With a predictable stream of organic traffic flowing in:
- The team was able to reinvest in paid and experimental marketing channels
- Brand visibility improved, Perfectly Snug became a recognizable player in the sleep space
- They now rank on page one along with industry giants like Eight Sleep, and often convert at a higher rate thanks to stronger product-market alignment
More than just driving traffic, it was about positioning, trust, and conversion.
Key Takeaways
Start Where You Can Win
Don’t compete with giants on day one, carve your niche, then scale up.
Topical Authority Drives Rankings
Align content tightly with what your product solves and build internal connections to product pages.
SEO Is a Long-Term Asset
Unlike paid, the gains here compound, even when ad budgets get cut.
Technical SEO Still Matters
Fast, indexable, structured websites always win in the long run.
Perfectly Snug went from invisible in search to competing head-on with category leaders, all through a deliberate, data-driven SEO strategy.
Ready to
Get Started?
We're incredibly selective about who we work with. Our track record of success isn't by chance; it's because we only partner with businesses that we're confident we can make substantial impact for. Here’s how to get started:
Step 1
Book a free Strategy Session. With the results that we’ve achieved for our clients, our calendar tends to fill up pretty quickly. Make your booking now by clicking here.
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Step 2
Show up to the call. We can’t help you if you’re not there with us.
During the call, we'll take a deep dive into your business, where we will:
- Identify where your business is currently, and where you project it to be
- Conduct a thorough audit of your SEO marketing
- Detail how we can help you reach your growth targets
This session is designed to see if you're an ideal fit for our program, and if we can deliver the exceptional results you're after.
Step 3
Sign up for our SEO Science program.
Because of our extensive and personalized SEO process, we only onboard up to 2 clients each month. When the agreement is signed, we hit the ground running, condensing 12 weeks of SEO into the first 4 weeks so we can get results as early as possible.
Your SEO Questions, Answered
If you've been burned before, you're not alone and we get it. That's exactly why our work is guaranteed and our agreements are month-to-month. No long-term contracts, no fine print. We earn your trust through results, not lock-in.
SEO is inherintly a long-term game and so the best results will take a while and must be ramped into over time. However, the way we approach SEO and prioritize action items will bring those results much faster and we always focus on quick wins in the beginning.
We can see very clear and tangible results well within the first 3 months.
Today’s agency model is largely outdated in our opinion and geared towards growing their own company rather than helping the companies they work with. Lackluster results, poor communication, and forced long-term contracts are commonplace.
In contrast, the SEO Science team acts more as an extension of your own team!
We take special interest in our relationship, and align your goals with an effective custom-tailored strategy to reach them. We’re so confident in our ability to help and provide a great experience, our service agreements are month-to-month and you don’t have to pay if you aren’t completely happy. Period.
Fun fact: on average, our client partnerships extend beyond the two-year mark!
Absolutely. Our work is considered “White Hat”, or aligned with Google Search Essentials (formerly Webmaster Guidelines). We just take your SEO several echelons beyond the best practices that most agencies are using. It’s almost as if... we’re cheating somehow!
We’ll set very clear KPIs (key performance indicators) together based on your goals and the current state of your website and SEO. We may want to track the performance of a specific group of landing pages, focus on non-branded keyword rankings, and more.
All of the KPIs will be tracked over time in a customized, accessible report that’s easy to read and walkthrough together.
While we specialize in SEO, we partner with experts in other marketing and related fields. We can connect you with top-notch specialists to address nearly any marketing need, ensuring an effective and collaborative approach.
The minimum monthly retainer for SEO Science is $2,500 USD. Our pricing structure is flexible beyond this point. Depending on the ambitions of your company, the current state of your SEO, and the competitive landscape we may want to explore a few options together. Book an SEO Strategy Session with us to learn more.