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How We Helped LocalVR Unlock 13,000 More Clicks and Dominate Local SEO in Vacation Rentals
What LocalVR Does: Next-Level Vacation Rental Property Management
LocalVR is a vacation rental and property management company operating in multiple high-demand travel destinations. They help property owners rent out homes and luxury stays while managing everything from guest communication to cleaning and maintenance.
But despite offering exceptional service in a booming industry, LocalVR wasn’t showing up in organic search results, leaving money and opportunities for growth on the table.
The Problem: No Local Rankings, No Blog Visibility
When we started working together, LocalVR had a clear challenge:
Low traffic to key landing pages
Their property management pages, the ones that actually bring in leads, weren’t ranking.
Zero blog indexation
Essentially none of their top-funnel content was being indexed by Google, meaning they weren’t capturing travelers or property owners early in the research phase.
Lack of regional authority
Competing in a local-first industry without local content meant they were invisible in the areas they served.
We needed to turn things around, fast.
Our Solution: Fix Tech Issues + Scale Local SEO + Build a Blog That Ranks
Solving the Technical Bottlenecks
First, we addressed the root issue: technical SEO. Our audit revealed crawlability and rendering issues that were preventing Google from indexing core pages and blog content.
We worked with LocalVR’s dev team to fix:
- Improper canonical tags
- JavaScript rendering issues
- Thin or missing metadata
- Broken internal links
- A long grocery list of other items
Result: The blog and service pages became visible to Google again.
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Targeted Landing Page Optimization for Property Management Services
We optimized every major city- and region-specific property management page, using data-driven on-page SEO and competitor analysis.
Each page was enhanced with:
- Strategic keyword placement
- Location-specific content
- Schema markup and internal links
- Localized FAQs and conversion-focused CTAs
This positioned LocalVR to rank for high-converting terms like:
- “[city] property management”
- “vacation rental manager in [city]”
Relaunching the Blog with Top-Funnel, Keyword-Focused Content
The LocalVR team launched a content strategy focused on attracting vacation homeowners and travelers with educational and search-optimized blog content.
Each article funneled readers back to relevant location pages, turning top-funnel traffic into qualified leads.
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The Results: 13,000 More Clicks and 800,000 More Impressions
Within months, the impact was clear:
- +13,000 Organic Clicks
- +800,000 Impressions
- +10-Position Increase in average keyword rank
- +11,000 Keywords ranking in Google
- +900 Indexed Pages, including blog and location-specific content
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That’s bona-fide growth, both for SEO, and more importantly, for the business.
Business Impact: More Leads, Better Visibility, Faster Expansion
Thanks to this transformation:
- LocalVR now ranks in the top three for many of their core service areas.
- The surge in visibility is driving qualified leads from both homeowners and vacationers.
- With a scalable page framework in place, they can now expand to new cities faster, knowing their SEO foundation is rock-solid.
Key Takeaways
Fix Technical SEO First
If Google can’t see your content, nothing else matters.
Build Local Pages with Intent
Regional landing pages win in service-based industries, when optimized right.
Index Your Blog Content
Top-funnel visibility drives long-term brand awareness and future customers.
Use Data, Not Guesswork
Every optimization was driven by real keyword and competitive data.
LocalVR went from hidden to dominant in the organic search results, all by building a strong technical foundation and doubling down on location-based SEO.
Ready to
Get Started?
We're incredibly selective about who we work with. Our track record of success isn't by chance; it's because we only partner with businesses that we're confident we can make substantial impact for. Here’s how to get started:
Step 1
Book a free Strategy Session. With the results that we’ve achieved for our clients, our calendar tends to fill up pretty quickly. Make your booking now by clicking here.
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Step 2
Show up to the call. We can’t help you if you’re not there with us.
During the call, we'll take a deep dive into your business, where we will:
- Identify where your business is currently, and where you project it to be
- Conduct a thorough audit of your SEO marketing
- Detail how we can help you reach your growth targets
This session is designed to see if you're an ideal fit for our program, and if we can deliver the exceptional results you're after.
Step 3
Sign up for our SEO Science program.
Because of our extensive and personalized SEO process, we only onboard up to 2 clients each month. When the agreement is signed, we hit the ground running, condensing 12 weeks of SEO into the first 4 weeks so we can get results as early as possible.
Your SEO Questions, Answered
If you've been burned before, you're not alone and we get it. That's exactly why our work is guaranteed and our agreements are month-to-month. No long-term contracts, no fine print. We earn your trust through results, not lock-in.
SEO is inherintly a long-term game and so the best results will take a while and must be ramped into over time. However, the way we approach SEO and prioritize action items will bring those results much faster and we always focus on quick wins in the beginning.
We can see very clear and tangible results well within the first 3 months.
Today’s agency model is largely outdated in our opinion and geared towards growing their own company rather than helping the companies they work with. Lackluster results, poor communication, and forced long-term contracts are commonplace.
In contrast, the SEO Science team acts more as an extension of your own team!
We take special interest in our relationship, and align your goals with an effective custom-tailored strategy to reach them. We’re so confident in our ability to help and provide a great experience, our service agreements are month-to-month and you don’t have to pay if you aren’t completely happy. Period.
Fun fact: on average, our client partnerships extend beyond the two-year mark!
Absolutely. Our work is considered “White Hat”, or aligned with Google Search Essentials (formerly Webmaster Guidelines). We just take your SEO several echelons beyond the best practices that most agencies are using. It’s almost as if... we’re cheating somehow!
We’ll set very clear KPIs (key performance indicators) together based on your goals and the current state of your website and SEO. We may want to track the performance of a specific group of landing pages, focus on non-branded keyword rankings, and more.
All of the KPIs will be tracked over time in a customized, accessible report that’s easy to read and walkthrough together.
While we specialize in SEO, we partner with experts in other marketing and related fields. We can connect you with top-notch specialists to address nearly any marketing need, ensuring an effective and collaborative approach.
The minimum monthly retainer for SEO Science is $2,500 USD. Our pricing structure is flexible beyond this point. Depending on the ambitions of your company, the current state of your SEO, and the competitive landscape we may want to explore a few options together. Book an SEO Strategy Session with us to learn more.